Janu Herbal Drinks
Client Type:
Food & Beverage
Healthcare
Healthcare
Services:
Naming & Strategy
Brand Identity Design
Print & Package Design
Illustration & Digital Art
3D Modelling
Motion Design
Brand Identity Design
Print & Package Design
Illustration & Digital Art
3D Modelling
Motion Design
Nourish your mind, body and soul with earth-powered Janu herbal drinks. ✨🌱🍄
Janu believes in the utmost power of nature-driven ingredients for physical and mental well-being. The brand offers powdered-drinks rooted from superfood and adaptogenic mushrooms. Janu is on a mission to help facilitate all individuals incorporate health & balance routines into their daily lives.
We designed a branding and packaging system for Janu’s product line consisting of packed dissolvable powdered drinks and Nespresso capsules. ☕️
We started out our branding journey by finding the right names for the product line. The main brand name ‘Janu’ has meanings of ‘soul, life force, birth place’. Then we came up with the sub-product names for the three different powdered flavors; ’Soulberry’, ‘Pro Matcha’ and ’Nutri Mush’. We created soulful illustrations that resemble the three key ingredients; Matcha, Cacao and Strawberry that take place in the powdered-drinks. Our main focus was to design all product packaging with a minimal approach to reflect the purity of the brand ingredients alongside making the illustrations the center of attention. The color palette of each packaging signify the flavor taste notes of each drink.
Coming up with the brand tagline ‘more than plant’ alongside our green ‘J’ logomark illustration, we portrayed the essence of the brand rooting from plant-driven drinks and carried over the message of the powerful effects of plants on our lives when incorporated in the right way.
